Facts and information about the UK's leading specialist book retailer.
The Waterstone's Brand and Marketplace
Waterstone's enjoys spontaneous brand awareness of an incredible 83%, compared to 74% for its nearest competitor. 66% of people regularly shop at Waterstone's compared with 51% in the nearest competitor.
Waterstone's is a range specialist with 20% of sales generated from the front of store and 80% from the backlist.
Over 1,000 author events are held by Waterstone's every year.